Ben Goulding
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The Underpinnings of Data Analysis

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The Underpinnings of Data Analysis

The basics of data analysis: what it is and why it's important.

Ben Goulding's photo
Ben Goulding
·Nov 4, 2022·

3 min read


Data analysis is the process of inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information. As organisations increasingly rely on data-driven decision-making, a basic understanding of data analysis techniques is essential for anyone looking to make sense of data and use it to improve their organisation's performance. There are a variety of different data analysis techniques, each with its own strengths and weaknesses. Understanding the basics of data analysis can help you choose the right technique for your specific needs and goals.


The data analysis process: how to go about conducting effective analyses.

Before you can begin any data analysis, you first need to understand what you are hoping to achieve. Are you looking for specific trends in your data? Trying to identify relationships between variables? Figuring out how a certain event impacted another variable? Defining the problem and the goals of the analysis will help guide you in collecting and organizing your data.

Once you have collected all of the relevant data sets, it's time to start sorting and organizing them into useful pieces. Try to group related data, separate extraneous information, and make sure that each piece of data is as accurate as possible. It's also important to keep track of which variables were used in which analyses so that you can properly interpret your results.

Once your data has been sorted and organised, it's time to choose the right methods of analysis based on what type of data you have gathered and what type of information you are looking for. There are dozens (if not hundreds) of different statistical tests available, so it can be difficult to decide which one is best suited for your situation. However, understanding which types of analyses are available will help narrow down your options!

Finally, it's important to carry out your analysis and interpret your findings using context clues from the original question or hypothesis. Sometimes simply comparing two groups or analysing individual values can provide enough insight for a proper conclusion!


Essential skills for data analysts: what you need to know to be successful in this field.

In order to be successful as a data analyst, you need to have strong critical thinking skills, mathematical and statistical analysis abilities, and exposure to some computer science concepts could potentially prove beneficial. Additionally, you need to be able to effectively communicate your findings to those who may not have a background in data analysis. To work with large and complex data sets, problem-solving skills are essential. Finally, continuing learning is important for any field – especially for a field like data analysis which is constantly evolving and changing.

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